In the midst of advertisement clutter in an over-communicated society getting a brand noticed is a gargantuan task. The foremost desire of every brand manager in such a market is to create a distinctive identity and a pre-emptive position for the brand in the consumer s mind space. Finding a position that is meaningful for the consumer and assures him of a distinctive benefit offered by no other competitor ensures survival and sustainability for the brand. For a Multinational company, that finds itself in the midst of a culture and customs which are absolutely different from those.
Positioning FMCG Brands: Findings from the Indian Market ebook pdf epub mobi
Positioning FMCG Brands: Findings from the Indian Market ebook
Positioning FMCG Brands: Findings from the Indian Market pdf
Positioning FMCG Brands: Findings from the Indian Market for free
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